Every day we make choices. Coke or Pepsi? Save or spend?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture?

Cara Software Hp Smartfren Andromax C. Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengars award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences.

Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead. Sheena Iyengars groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program, as well as by private institutions. Single Collection Hotchpotch Rar Files there. In 2001, she received the Presidential Early Career Award and in 2005 she was invited to serve as a fellow at Princetons Institute for Advanced Study.

The Art of Choosing Summary by Sheena Iyengar is an intriguing motivational book that subtly installs a new mindset equal to endurance.

She holds degrees from UPenn, The Wharton School of Business, and Stanford University (from which she also received the prof shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

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Includes bibliographical references (p. [287]-325) and index Includes new afterword by author Past is prologue -- The call of the wild -- A stranger in strange lands -- Song of myself -- Senses and sensibility -- I, robot? -- Lord of the things -- And then there were none -- Epilogue -- Afterword Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.